About us

We’re not just about products; we’re about passion.

With an unwavering commitment to our retail partners, we strive to deliver products and experiences that resonate. Behind every AX Beauty product is a story – of product innovation, research, and a relentless pursuit of beauty perfection. We’re not just in the beauty game; we’re reshaping it.

Beginning To End Retail Partnership​

From a spark of an idea to its cozy spot on the shelf, we nurture every concept to its finish.

Speed + Agility

With a dash of speed and a sprinkle of innovation, our creations come to life, always fresh and ready to dazzle.

Best In Class Brand Experiences

Our team of experts create bespoke brand experiences that resonate both on and offline.

To us, beauty isn't just skin deep - it's what's beneath the surface that truly matters.

Our focus? Ensuring that ingredients and formulation are always at the forefront, delivering the essence of true beauty.

Cruelty-Free And Vegan

Our commitment to ethical and sustainable practices. Many consumers prioritize products that are not tested on animals and are vegan-friendly.

Affordability with a Prestige Beauty Dupe Approach

We specialize in delivering high-quality beauty and wellness products that rival prestigious brands without breaking the bank. Our commitment to affordability ensures that you can enjoy the luxury of premium beauty solutions without the premium price tag.

Trend-Driven + Accessible

We’re dedicated to offering on-trend products that not only elevate your look but uplift your spirit. With us, achieving that coveted glow is not just about appearance; it’s about embracing a feeling of confidence and well-being.

Safety First, Always

Every product undergoes rigorous testing processes, guaranteeing not just lasting performance, but also the assurance that what you’re using has been vetted for utmost efficacy. Trust in our commitment to bring you nothing but the best.


The Best Luxury Beauty Splurges On October Prime Day

Even though this is priced at less than $20, this advanced cream claims to offer a clinical formulation and improved delivery system that can help diminish the appearance of wrinkles and promote collagen production through increased cellular turnover thanks to the inclusion of micro-encapsulated retinol.

8 Dry Shampoo Alternatives to Turn to When You’re in a Pinch

Dry shampoos like Orlando Pita Play Highly Coveted Dry Shampoo ($9), revitalize the hair, leaving it looking and feeling clean, fresh, and more voluminous

American Exchange Group Acquires Hatch Collective

AX Beauty Brands will continue to offer the same beloved and trusted line of beauty and personal care products to consumers at their favorite retailers. This strategic partnership brings together both organizations’ unique strengths and creative talents, paving the way for exciting new synergies and growth opportunities.


Proudly partnered with the beauty industry’s leading names.

At AX Beauty, we’ve spent over a decade forging meaningful, ongoing collaborations with top retail partners that allow us to identify trends and meet consumer demand. This history ensures our brands don’t just make a splash – they have a spot waiting for them on retail shelves even before their debut.